Ever wondered what the lock icon on your website is? It represents the SSL or ‘Secure Sockets Layer.’ If your website doesn’t have an SSL certificate, your customers will be seeing those scary messages informing them that your site is unsafe. Together with the padlock icon, another way to identify that your website is secure is to check that there is an extra ‘S’ following the HTTP://. When visiting your website, your customers will want to see HTTPS://. If your website doesn’t have the padlock icon, nor the HTTPS://, it might indicate that your site is not safe, meaning that your site’s reputation could be at risk.
What is SSL Certificate?
In short, SSL certificates provide a secure and encrypted connection between the website and the server. This secure connection link ensures that all data exchanged between the server and the browser remains private, protecting your website against malicious activities.
When you click on the lock icon, you can see further information. If the certificate has expired or doesn’t meet specific requirements, your website, visitors will see the dreaded security warning message.
Is it compulsory to have an SSL Certificate?
If you own a website, having an SSL Certificate is a must. Google has been punishing websites without SSL for several years. This means that if your website fails to comply, the web browsers will tell your visitors that your site is not secure. You might think that you don’t need an SSL certificate because your website doesn’t handle personal or financial information, but it makes no difference what type of website you have. Whether it’s a cooking blog, a real estate website, or a large e-commerce site, an SSL is compulsory if you want to keep your visitors.
What are the advantages of having an SSL Certificate?
Website identity Verification
An SSL certificate ensures that your website is adequately verified. It confirms the information the browser is receiving comes from a legitimate website and not a malicious phishing site. As a website owner, you have to verify that your website is genuine and that you’re an established organization. Making it easy for your visitors to identify whether or not your website is legitimate is very important. And using an SSL certificate is one of the simplest ways to help you do that.
Protection from hackers
The fundamental purpose of the SSL is to protect the communication between the server and the website. When you have an SSL certificate installed, all this communication is encrypted and turned into an undecipherable format. This means that when sensitive information is handled, such as passwords or credit card details, SSL protects this information from hackers.
There is a strong bond between HTTPS and search engine rankings when it comes to the importance of an SSL certificate on your SEO ranking. We all know that Google’s algorithms for SEO rankings are forever changing. Still, one of the newest is measuring ‘trustworthiness’ is based on whether websites are using SSL. This means that HTTPS sites will be granted an SEO boost. Have you have been struggling with your SEO performance lately? Simply installing an SSL could offer a much needed improvement.
How to get an SSL Certificate
Getting an SSL certificate is simpler than you might think. Usually, an SSL can be requested through your hosting provider, as they will take care of the installation process.
If you don’t have your SSL certification set up, contact us today!