Launching your website is only the first step. The real challenge is figuring out how to rank higher on Google so that that your customers can find your site. Few things are more discouraging than not seeing your website amidst the top Google search results. We know this because Millennium Group has been there before. We also know that understanding Google ranking can take a lot of time and energy. With its complex scale, constantly developing features, and countless hidden corners, Google makes it a daunting path for even the most experienced marketers to navigate. Getting your website on the first page of Google comprises of many elements. Providing that you already have a solid foundation such as good website structure, SEO basics, and your site is mobile-friendly, let’s explore three tips to rank higher on Google.
Tip #1 – Talk More About What You Do
Tell Google what your pages are about. Think about how search engines determine which websites they will list in the results. Remember, Google is an enormous digital library – it retrieves and orders data to provide the most relevant and reliable information. This means that Google values text, but its ultimate goal is to understand the context of your pages based on the search intent. It will be trying to make sense of how relevant your website is for the search terms used. To improve your chances of ranking your pages for a particular keyword, you should write cleverly about what you do. Your copy should be more than 300 words in the body, and it should solve the search queries.
With the continuous evolvement of artificial intelligence and machine learning, keywords carry that much more weight. This makes advanced level keyword research and selection more important than ever. At Millennium Group, we undertake an intensive approach to keyword research to make sure that we optimize pages for prime traffic and also low competition words. It’s essential to think outside the box and approach the task innovatively.
Tip#2 – Evaluate Keyword Density
Keyword density might be one of the most misunderstood topics when it comes to keyword optimization. To ensure that you maintain a healthy balance for keyword placement, you need to recognize the value of keyword density. To begin, try pressing CTRL+F when viewing your pages, and then type in the words your customers are searching for.
Keyword density represents the number of how many times your keyword is repeated on a page. This is usually calculated as a percentage of the total number of words. However, the days when keyword stuffing may have worked are long gone. The truth is that there is no optimal keyword density percentage. However, to rank higher on Google, a good practice is to stick to a 2% keyword density. Loading your content with a specific keyword is not as important as using them in the right places. Ideally, your keywords should appear in the title tag, headings, and body content. You might also want to consider the URL, the meta description, first paragraphs, and image alt tags. Natural writing and sight of user experience, as opposed to forced keywords, must be the main focus where keyword density is concerned.
Tip #3 Google My Business Optimization
Optimizing Google My Business profile is crucial for ranking higher in local searches. Your Google listing serves as a comprehensive outline of your business – it can help you get discovered by your customers, stand out in a competitive crowd, and ultimately generate more business.
Not nearly enough businesses are aware of Google My Business optimization and fail to take advantage of its free features. If you take anything away from these three tips to rank higher on Google, be sure to optimize your business listing. With an optimized Google listing, your customers can find you in keyword searches, visit your website, call you, learn about your products and services, ask questions, request a quote, leave a review, book appointments, make a reservation, and much more.
As with any Google ranking strategy, optimizing your Google listing should focus on providing as much quality information about your business as possible. Use the Google My Business dashboard to present your business as comprehensively as possible, and then make sure that you keep this up with regular updates.
The above three tips to rank higher on Google aren’t new or revolutionary. They should feed into your overall digital marketing strategy which requires work and continual investment of resources. Nonstop development is important to Google rankings, and you have to ensure that you keep working on your website, with continuous improvement being your ultimate goal.
You can find out more about digital marketing, SEO, and web development by calling our team (970) 663-1200