SEO Basics

SEO – Search Engine Optimization – can seem daunting. You know it’s essential to get in front of your audience online in the internet age, but you may not be sure where to start. Here at Millennium Group, we know a thing or two about SEO, and it’s our mission to use that knowledge to help you grow your business. In today’s blog, we’ll touch on how to select the right keywords to implement in your SEO strategies to help your audience find you.

Search Intent

People tend to search for three reasons, and knowing why your audience is searching can help you identify what keywords they will use. There are three categories of searches:

• Navigational – looking for another webpage
• Informational – researching a topic
• Commercial – planning to make a purchase

Strive to provide content on your site for all three types of searches. While commercial and navigational searches tend to be easier to target, they are also highly competitive. So it is vital to provide content related to an informational search on your site, such as a blog. Provide unique
and valuable content that your audience will find helpful and want to click.

Keyword Types

Keywords can be divided into three different categories:

• Head Keywords
• Body Keywords
• Long-Tail Keywords

Head Keywords are just one or two words in length and usually bring up a vast quantity of search results – we’re talking billions of pages on Google. Imagine if you typed “IT Company” into a search engine. You’d get a lot of results.
Body Keywords are a bit longer, usually two or three words, which narrows the search a bit more, like searching for “IT Company Colorado.” You’ll still get a mountain of results, but there are fewer now.
Long Tail Phrases are four or more words. These tend to produce more focused results, and most people know to use them when searching to weed out irrelevant information. For example, you may search “IT Company Loveland Colorado” if you need a local IT expert.
It’s challenging to rank well for Head Keywords, meaning it’s more productive to focus on Long-Tail Phrases, especially if you are a small or local business. So, you need to think like your customer and consider what their Long-Tail Searches may be when choosing keywords.

Choosing Keywords

Selecting keywords for your site seems simple, but it takes some thought to get it right. Take into consideration all the different ways that your target audience may search for a product or service like yours. Consider the words they may use to refer to something, even if it isn’t the technical term. Word association can be very valuable here, and you can use a search engine to help you out. Type an important word or phrase into a search engine and look at the autocomplete menu or related searches at the bottom of your page. Also, consider location if you’re targeting local traffic.
If this all seems overwhelming, don’t worry. Hiring an SEO expert, like Millennium Group, can make it easy to maximize your digital marketing potential with carefully researched keywords.

Using Keywords

Once you’ve identified a list of keywords, you need to find ways to implement them on your website. Search engines like Google are smarter than you think and can recognize a site packed with meaningless keywords. This means that it’s crucial to incorporate keywords into your site in ways that make sense so search engines know you are legitimate.
Arranging keywords and content in a way that makes sense from a marketing perspective is referred to as On-Page Optimization. Keywords should appear in prominent positions in headlines, titles, and content. Clear layout and user-friendliness are essential parts of On-Page Optimization.
On-Page Optimization is another area where an SEO Expert can be beneficial. They can help you figure out how to arrange the content on your site to highlight the keywords that they have researched and identified.
SEO may feel overwhelming, but it is doable and essential for getting your business in front of your target audience. Call us at (970) 663-1200 today to get started on your SEO journey and grow your business online.