Your website is one of the most important investments. When a visitor lands on your site for the first time, they will immediately make a judgment whether or not they will continue browsing. Your business credibility and profitability are based mainly on these first impressions, and it is critical to ensure that you make your website’s first impressions count.
Today, we will talk about why a good website is important to your business and why first impressions matter. We will look at the core elements your website needs to encompass to work well for your business. That being said, it’s worth remembering that you can’t expect something extraordinary by simply dropping these elements onto your website. You will need solid graphics, good functioning, and ease of navigation, together with content and code developed using the best search engine optimization practices.
Let’s dive into the elements needed for a successful site and how to make your website’s first impressions count.
Talk About Who You Are and What You Do
Regardless of what product or service you are offering, you will need your customers to trust you. Trust is the glue that keeps your business relationships flourishing and your customers returning. To build that trust, your customers will want to know that there is a real name, face, and story behind your business. Your website is a virtual front door, and by opening that door into your business workings, you can avoid asking your customers to have faith in the unknown. Generally speaking, it’s a good practice to be open and genuine- share information about yourself and the reasons you started the business.
Your customers will want to know that there is a real name, face, and story behind your website.
If you are selling products, you obviously need to talk about them too. This is where strong copywriting is going to come in handy. If you have no experience in converting visitors into buyers or writing a marketing copy, the best thing you can do is hire someone who knows how to do it well. It will make all the difference.
Don’t Overlook The Home Page Design
The home page is one of the most important pages on your website – judging the book by its cover rings true when it comes to the website’s first impressions. The home page is often the first interaction your visitors have with your company, and it plays a massive role in the promotion of your business. Not only that, the home page is usually responsible for customer retention.
Your home page should communicate to the visitors that they have landed at the right place.
Creating your home page design isn’t just about sharing your services, ideas, or products – you have to communicate them effectively through sharp visuals, creative copy, compelling headlines, and calls to action.
Design a Website With Brand Consistency
Your brand is the story that ties your customers to your business. Everything from presenting your logo, repeating the same colors, fonts, and values throughout your brand elements becomes integrated into your customers’ minds. Brand consistency ensures that your business is easily recognizable. Not only does it help with building an association between your core messages and the visual elements of your brand, but it also differentiates your brand from your competitors.
How consistently your brand is translated onto your website determines how successfully your audience perceives, recognizes, and connects with your business. Designing a website with brand consistency will serve as a means to deliver a consistent experience irrespective of the page your visitors land on. By applying this consistency across your site, you will increase your brand’s authority, build trust, and inspire the visitors to convert faster.
Develop Compelling Calls to Action
Every website should have some form of a call to action, from product purchase and newsletter sign up to submitting a contact form. Compelling calls to action can help you encourage customers towards conversion. However, getting a visitor to complete a call to action is more complicated than it seems. There are many factors at play that you need to consider. It’s not just about the placement and color of your call to action button -it requires a great understanding of user behavior, as well as a substantial focus on testing.
No matter what call to action you choose to implement on your website, it will almost certainly involve an element of trust on your visitors’ part. Trust that your business can deliver on the promise and trust that you will keep the visitor’s data safe. But most importantly, trust that you will respect the boundaries of the deal. Building trust is, therefore, the most important component in promoting a specific action.
Make Your Website Easy to Navigate
Website navigation has a bigger impact on user experience than most other elements of your website design. The navigation is a gateway into your site. This factor carries an immense amount of weight on how first-time visitors view your brand. A confusing navigation structure can quickly frustrate your visitors, and that’s not a good example of how to make your website’s first impression count.
Visitors don’t want to think too much about how the interface works.
The golden rule in designing website navigation is to help visitors understand and find your content instantly. Visitors don’t want to think too much about how the interface works. Your goal is to make the navigation easy to scan – descriptive but concise.
Ready to Make the First Impressions Count?
Now that you understand why a website’s first impressions matter, let’s make them count. Whether you need to implement minor changes or you want to fully redesign your website, we would be happy to brainstorm with you.
Contact our Loveland, CO web design team today: (970) 663-1200