Social media can be pretty overwhelming and complex at first, but it really doesn’t have to be. You can use social media marketing to grow your business, reach more customers and achieve your business objectives. If you are still unsure how to do social media or what social media marketing even means, that’s okay; we can help you. Let’s dive in and see how to use social media marketing for your business.
What is Social Media Marketing
The organizations that will continue to grow and succeed are the ones that customers search for by name. With so many options out there, brands that will stand the test of time will connect with their customers emotionally, respond to shifts and have a real purpose.
Social media marketing is an opportunity to communicate beyond the short-term merits of your services and instead build long-lasting loyalty. Unlike other forms of advertising, social media marketing allows organizations to reach customers regularly with educational, entertaining, and promotional content.
How to Choose The Right Social Media Channels
Please don’t believe anyone who tells you that you have to be active on every social media platform. The right approach to social media marketing is to create a crafty mix of channels instead of attempting to be everywhere.
A good starting point is establishing which channels make the most sense for your business. You don’t want to waste any of your valuable time and resources on managing the wrong social media platforms. Instead, you should concentrate on selecting ones that are best suited to help you achieve your business objectives. While every organization is different and will concentrate on its own selection of social media channels, the process of choosing the channels is pretty similar for everyone:
– Research the channel’s audience to determine if your customers are actually active there.
– Research data, trends, and analysis on how your audience uses social media.
– Understand the nuances of each social media platform. Understanding the types of content that are most often shared on these channels, their specific features, and the mentality of the channel’s users will help you guide your decisions.
What to Publish on Social Media
Social media allows you to create engaging and relevant messaging that serves your customers and propels business outcomes. When deciding on what you will publish on social media, start by identifying the most valuable topics.
It’s useful to brainstorm and come up with three to five base categories of topics to direct your social media messaging themes. Here is how to brainstorm the topics:
– Create a mix of engaging topics – educational, value-driven, and entertaining.
– Pick topics that are relevant to your customers.
– Make sure the topics are complementary to what your organization actually does.
How to Measure Social Media Activity
To spend your time productively on social media, you must be aware of which activities are positively impacting your efforts. The best way to know whether your time spent creating social media campaigns is worthwhile is by consistently measuring your activates. This will help you understand which actions lead to tangible results and ensure that you are not simply relying on guesstimates.
It’s useful to start by identifying what goals and metrics you would like to track to attribute the impact of social media efforts successfully. A metric is a type of measurement unit that lets you know your progress in reaching a specific goal (or not). The metrics that will be relevant to you will depend on where you are active on social media’s objectives. The objectives and metrics you measure will inform what measurement tools you will review to understand your progress. The measurement tools analyze the performance of your social media efforts and there plenty to chose from. Review the different social media measurement tools available (free and paid) to understand their abilities and how they align with your organization’s needs. There are also third-party analytics tools available, such as Google Analytics, to help you measure progress across social media and other marketing channels. These tools are best used to understand the impact of social media on the larger picture. Then there are some tools that only measure social media, providing you with detailed insights into your progress on the specific channels. The best way to figure out which tools are best for your business is to review and test their features to understand if they report your goals and metrics.
How to Use Social Media Successfully
If you want to reap the benefits of your social media marketing, experimenting regularly is essential. Once you have grasped the so-called best practices or social media marketing, you can start to bend them in creative ways to strengthen your organization’s brand. This might mean using particular social media features in a new way, sharing content that sparks conversations in your industry, or maybe supporting an important social cause. While there is no clear-cut way to innovate on social media, trial and error is the best way to test what works for your organization.
To continue to excel with social media marketing, it is essential to stay updated with emerging platforms, advancements, and new approaches. Being aware of any developments and changes can help you adapt your social media marketing efforts and ensure that your message is heard.
Need help with social media marketing? Get in touch (970) 663-1200