All websites are not built equally. Having a bad website can actually be more detrimental to your business than no website at all. Bad websites do not drive engagement. They push it away. Today we want to encourage you to take a look at your website with a critical eye and establish whether it’s time for a website redesign.
Here are some ways to critically analyze your website:
How Appealing Is Your Website?
It takes about 50 milliseconds (0.05 seconds) for users to form an opinion about your website. In this time, they will determine whether or not your site is appealing and whether they will continue scrolling. If you get past the 0.05 seconds, you are not out of the woods quite yet. When viewing your website, the users spend about 2.6 seconds scanning the website before moving on to a specific section. 39% of users will stop engaging with your website if the content or layout is unattractive.
39% of users will stop engaging with your website if the content or layout is unattractive.
The internet user’s standards are rising continuously, and so does the pressure to produce a great user experience. The user experience (UX) has become a buzzword in the technology and design world, and while the term promises change, it’s not too specific about its meaning. It covers a vast array of factors, keeping designers and business owners on their toes.
When considering how appealing your site is, it’s essential to be critical. Examine your site as though it was a competitor’s website. Attractive web design consists of visual aesthetics and also clear functionality. Can the users find what they need fast? Is all the information clear, or is it overwhelming?
Recall what you want your website to do for you. No matter the industry, you will no doubt hope for some form of engagement. The thing to remember here is that most users have the same goal. The users are anticipating something of value from the interaction with your site.
How Credible Is Your Website?
Your website is your greatest marketing tool, a window into the way your business operates. It needs to radiate credibility in every sense of the word.
While online credibility is a difficult concept to define, most agree that it is a mixture of perceived trustworthiness, social authority, authenticity, knowledge, and a great deal of other stuff. Good web design generates trust in your business. According to Stanford Web Credibility Research, 75% of users admit to making judgments about business credibility based on the website design.
75% of users admit to making judgments about business credibility based on the website design.
Internet isn’t big on second chances. Poor website design, outdated aesthetics, and low functionality are major credibility killers. Your website’s content, including text, videos, and images, should reinforce the web design. All the factors should bolster evidence of success, define your brand statements and keep the user engaged. If you suspect that your site needs a credibility boost, perhaps now it’s time to consider a website redesign?
Is Your Website Responsive?
In today’s world, all websites should feature responsive web design. In other words, it isn’t going to cut it to have a static website that only works on a desktop screen. Responsive web design enables your website to look great on smartphones, tablets, and desktop screens.
In 2020, smartphones drove 61% of all U.S. website traffic, meaning that it is the largest traffic source for most industries. While desktop remains the main traffic driver for some trades, you should learn where most of your visitors are coming from. If the visits are from mobile devices, you can no longer approach website responsiveness as an afterthought.
57% of users say that they would not recommend a business with a poorly designed mobile site.
If you are still not convinced that your website should be a mobile-user friendly interface, you should also know that 57% of users say that they would not recommend a business with a poorly designed mobile site. No business owner would want to lose a potential customer.
If your website has not been redesigned in 5 years, the answer is probably pretty simple- you need a website redesign to implement modern design, aesthetics, user experience, and responsiveness.
Ready for a website redesign? Contact Millennium Group web design team today at (970) 663-1200