How To Increase Website Traffic


We get it. You feel like you have done everything right, building your website, but the time goes on, and instead of traffic, you’re getting ‘crickets’. If you are questioning why your website is not getting any traffic, have no fear! Read on to learn how to increase website traffic and turn those ‘crickets’ into sales.

Is your site too slow?

We all know that first impressions count. When someone visits your site, you have approximately 2 seconds to leave a good impression. Nobody likes a slow website, and the loading speed is sure to drive the traffic away. The loading speed is not only affecting the user experience, but it can also influence your search engine rankings. When Google crawls your website and notices flaws, this will slow down the process of crawling and indexing.

Speeding up your site is the first and seemingly the most critical step you can take to improve your traffic flow. Once your website is ‘up to speed,’ it will increase the rate at which bots can crawl your site.

You also want to remove any insignificant pages. When bots are crawling your pages, you want them to crawl and index the pages relevant to your goals instead of spending time crawling unnecessary pages.

Does your website need a re-design?

The fundamental question you should ask is this: does your site reflect your brand’s identity? Your audience decides, literally within seconds, how your site is making them feel. So, your challenge is to ensure that your logo, color scheme, and slogans are consistent and echo your brand’s identity.

Next, you should evaluate your site structure. A great site structure not only allows your audience to find and access what they need, but it also benefits search engine rankings. User experience is one of the most significant indicators that your site is of high quality when it comes to search engines. Exceptional user experience is a sure signal to the search engines of how your site and pages should be ranked.

There are few things worse than a website trapped in time. If your site is dated, difficult to navigate, or has a poor user experience, it’s time to consider a re-design. Time goes on, and the digital world is evolving at a rapid speed. Your website is the most precious component of your digital marketing strategy. Take your time and carry out an honest evaluation.

Is your site responsive? 

We have witnessed the smartphone and tablet market expand rapidly in recent years. This is where responsive web design is brought to play, as these devices all come with varying screen sizes, and web pages need to adapt. Your page layout should be designed to respond based on the user’s screen size and provide the experience they have come to expect. As we have mentioned throughout this article, the better your site’s user experience, the more likely you will rank in search engines.

Your audience has high expectations, and if your site is unable to deliver, your brand is losing credibility. Truth be told, if your site is not providing a great user experience, you’re inevitably going to fall further behind as the digital world evolves. And if your website is not mobile-friendly- you’re already behind.

Do you need to improve your site’s SEO?

When it comes to SEO, there are several things to consider. First, evaluate your website structure – how easy is it for both users and the search engines to find information? Second – your URLs. They help search engines to recognize new pages on your site.

Page optimization and keyword relevancy are also really important when evaluating how to increase website traffic. If some of your pages are not ranking in Google for your brand specific keywords, perhaps that page is not recognized as relevant.

Ensure that your site ranks in Google for the keywords that will drive actual results and move the needle for your business. It is crucial that you use keywords users may be searching with a specific intent, such as an intent to purchase your product or service, and optimize your pages with those keywords.

Are you producing regular content? 

In addition to optimizing your web pages, you also want to be forming a content marketing strategy that enables you to build trust with your audience. Create content that is interesting, informative, and inspiring. If you achieve at least one of these three things, your content is more likely to get engagement and perform better in the search engines. This will, in turn, improve your engagement metrics and drive more quality traffic to your site.

What’s Next?

If your site is of high quality, optimized with relevant keywords, and provides users with a great experience, you should soon be turning those ‘crickets’ into sales. If you want to learn more about how to increase website traffic, optimize your site, or if you are considering a website re-design, feel free to connect with our team at Millennium Group-  (970) 663-1200.