Bringing your business online is an exciting time for any business owner – whether it’s a long-running business or a brand-new venture. But when it comes to getting your business online in the right ways, understanding your business website’s ins and outs is a must for long-term success.
Read on for our complete guide to how to set your business up online today, from your website design to getting started with marketing:
Choosing your domain
Before you even think about web development, the first thing to consider for your website is your business domain. In most cases, this will be the name of your business – but what if that name isn’t available? In that case, adding ‘store’ or ‘shop’ to the end of your business name may be a good way to find a relevant domain or even buying out an individual or company that already owns the domain you want.
Building your website
Once you’ve secured your choice of domain, the next step is designing a website. For an online store, a design that has a great user experience and an easy user interface is a must. You want to make it as easy as possible for potential customers to navigate from landing on your website to completing their purchase. Combine that experience with on-brand design, and you’ve got a recipe for virtual success.
What makes a successful and effective website? If you look at successful online businesses, user-friendliness and mobile reactive design are both essentials. With more and more of your customers shopping from mobile devices, having a mobile-friendly platform is a must to stand the best chance of success. Make your website easy to access and simple to use, and you’ll be far more likely to have customers completing checkouts on their first visit.
Securing your website
A secure website is a safe website. This is especially vital if you’re storing customer data, taking orders, and using payment methods online. Securing your website may mean using a pre-existing platform that has built-in security, as well as making sure your SSL certificate is up to date to help keep your visitors safe.
Setting up payments
If you’re planning to create an eCommerce platform, having safe payment methods built-in is a requirement. In most cases, using an external tool for payments such as PayPal or even using a platform like Shopify can help to ensure your online payments are safe and secure. As a business, it’s your responsibility to ensure shoppers are safe when they order from you, as well as offering a range of suitable payment methods like Visa, Mastercard, and PayPal.
Marketing your business online
Once your business is online, it’s time to get the word out there with marketing. Utilizing your website branding, you can create advertisements for your products and services on social media. Building up the SEO on your website with informative articles, blog posts, and item descriptions can also help you get seen by Google, while Pay Per Click advertising for essential keywords can help make your business even more visible.
When it comes to getting your business in front of the right people, a great website design is an ideal place to start. Once you have that branded platform in place, you have the foundation to build your business upwards using social media marketing and online strategy to get those customers rolling in.
Are you looking to get your business online? We create beautiful, modern websites to help your business stand out in the crowd.
Speak to us today! (970) 663-1200