Current Trends in Augmented Reality
The use of augmented reality (AR) exploded in 2019, and it now continues to grow at pace. All of the well-known brands have been behind this growth, including Microsoft, Google, and Apple. Here we take a look at 5 augmented reality trends rearing their heads in 2020.
Trend 1: Mobile Phones
The introduction of Apple’s ARKit and Google’s ARCore software development kits (SDKs) has set the standard for smartphones, and all the new releases are now enabled with augmented reality technology. What this means moving forward is that, because users now have the ability to embrace AR technology easily, it is future-proofed.
Trend 2: Online Shopping
In 2019, Gartner’s report suggested that by 2020, over 100 million people would start to use augmented reality as part of their online shopping experience. The prediction was accurate. Currently onboard is IKEA and Amazon, who use ARKit apps to help customers see what their furniture looks like in-situ when moving their smartphone around a room. Lacoste, American Apparel, and Uniqlo now have virtual changing rooms, so customers can try before they buy, and others are set to follow. Since the outbreak of COVID-19, we are more likely to see a steady rise in the use of this technology for online shopping.
Trend 3: The Car Industry
In 2019, car manufacturers started to develop augmented reality as part of their cars’ smart features. Focussing on tracking a driver’s line of sight, augmented reality will visually display live directions, so the driver doesn’t have to look down at the dashboard or GPS panel.
Trend 4: Indoor Navigation Solutions
We already widely use online map services from Google and Apple to enable us to obtain directions to get from one place to another when outside. Augmented reality is going to take indoor navigation by storm. We will be able to use it in airports, shopping malls, hospitals, and offices. Gatwick Airport has already established a smartphone solution that projects routes from terminals and gates based on flight numbers.
Trend 5: Remote Assistance
A large portion of the working population is now home-based, and this is set to continue. Conference calls and virtual team meetings form part of the working day, but they lack the social element that a face to face meeting instills. This is set to change with Microsoft’s video calling system, which is currently in development. It uses augmented reality to create holograms of meeting participants. Cisco Systems also has a project underway called Musion, which seeks to combine augmented reality with its networking products.
2020, so far, has been unpredictable, especially with the emergence of Covid-19. However, augmented reality offers businesses potential growth opportunities if they are prepared to adjust, adapt, and take on board this technology to succeed and survive in an ever-changing world.